Unicorns Show Belief in ThisThat

In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors.

Social media-focused ThisThat promises to help advertisers to answer 'three simple questions': what happened, why did it happen, and what to do next to grow ROI. In the last two years, the company says its revenue has grown 20 times, with 89% of its revenue coming from retained clients, while EBITDA was 36% in 2023. In November it appointed Lucy Schofield as Finance Director and Joe Adsett as Growth Director.

The four unicorn* founders are Paul Mueller, EWOR partner and the man behind Berlin-based mobile measurement firm Adjust; Fabrice Grinda, founding partner of FJ Labs; Ralf Reichert, of Esports pioneer ESL; and Vital Laptenok, founder of Ukrainian start-up Genesis Tech. These have been joined by 'super angels' Andrej Henkler, and 10x Founders founding partner Felix Haas.

ThisThat founder Max Osborne comments: 'Investment from such esteemed individuals validates our vision and commitment to making an impact in the industry. Advertising has evolved. Market Research hasn't. Marketing needs both to work in harmony and we've set out to fix this. We are delighted to have their support and expertise to enhance ThisThat's growth'.

Investor Andrej Henkler comments: 'Trillions are wasted in the $4T marketing industry. Advertisers too often 'fly blind' trying to make sense of outdated data infrastructures. Someone needed to rebuild the infrastructure from scratch. And that's what Max and his team have done successfully. I am excited to join their journey to transform marketing and create a new data platform for supercharged ad spending'.

Web site: www.thisthat.tt .


* a unicorn is defined as a privately-held start-up company valued at over $1bn.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.