Collage Group Hires First CMO

In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation.

Collage Group offers consumer insights across race / ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments - clients use its services to get in step with their audiences and to create impactful and efficient campaigns that accelerate brand growth and ROI. In the summer of 2022 the firm raised $25m in growth capital, for use in continued development of its data science and technology platform as well as building its team. Last October it launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'.

Jackson, who will focus on accelerating adoption of fluen.ci in the market as well as developing long-term strategic growth plans, began her career in marketing at Procter & Gamble and Campbell Soup Company, leading global businesses with P&L responsibility over several sectors. Since then she has managed her own marketing consultancy for more than a decade, and has served as CMO and Head of Strategy for companies including Summer Infant, Hook Logic (sold to Criteo), DOTS Technology and KVH.

Collage Group CEO and co-founder David Wellisch comments: 'A highly skilled business leader and entrepreneur, Elizabeth brings a passion for research, data, and insights, as well as expertise in brand-building, lead generation, and expansion into new verticals. Adding an additional proven expert to our team will undoubtedly be another important ingredient in our growth journey, as we support America's leading brands in their path to achieving cultural fluency'.

Web site: www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.