Roll-Out for MiQ's TV Intelligence

Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place.

Headquartered in London and with eighteen offices located across North America, Europe and Asia Pacific, MiQ connects clients' first-party data and enhances it with second- and third-party data; then analyses it to build creative with the right messages and target it via programmatic ad campaigns. In May last year the company launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, and in October it announced a string of C-Suite and other senior roles.

TV Intelligence is a cross-channel intelligence platform, combining big data from CTVs with national TV currency data for a comprehensive view of the market. It brings together viewing and audience data from nine diverse data sources, analysing more than two billion TV viewing and content signals from a deterministic network of more than one million TV sets across the UK; and enriches this data with insights from consumer, behavioural and purchase patterns derived from its Connected Audiences product to reach over 90% of the UK population.

MD UK Freddie Turner comments: 'We've listened to our clients' challenges around fragmentation and have invested heavily in building a turnkey solution for advertisers looking to complement their linear TV with connected TV and YouTube. Not only are we solving a major business challenge for our clients, we're creating limitless opportunities to drive incremental reach and better performance in an increasingly challenging marketplace'. Gurman Hundal (pictured), Global CEO and co-founder says TV Intelligence is 'the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube', and adds: 'We're excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV'.

Web site: www.wearemiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.