Former Cint Exec Joins Syno International

Vilnius, Lithuania-based consumer data platform provider Syno International has appointed former Omnicom PR and Cint executive Heather Hughes as Senior Vice President of Data Solutions.

Syno employs around 50 people in eleven offices worldwide, including in Sweden, Norway, Poland and Singapore. Its platform features a range of products for collecting, managing and visualizing consumer data, including survey tools, panel and rewards management, research automation, audience measurement, a data lake, and fieldwork management capabilities. Its more than 200 clients range from global brands to media companies, MR agencies and academic institutions.

Hughes (pictured) brings more than fifteen years of experience in digital marketing and statistics, including serving as Innovation Manager at Omnicom Public Relations Group and as Vice President of Global Data Solutions at Cint, focusing on strategic data partnerships and innovative MR solutions.

CEO Jokke Nurminen comments: 'Heather's extensive experience and proven track record in the market research and data analytics field make her an invaluable addition to our team. Her forward-thinking approach to data solutions will significantly contribute to our mission of providing actionable data to marketers and brands'.

Web site: www.synoint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.