Senior Sales Hire for Collage Group

In the US, cultural intelligence specialist Collage Group has appointed Lindsay Bennett as Head of Sales. She was previously Chief Revenue Officer at NewtonX.

Founded in 2009 and based in Bethseda, MD, the company brings together consumer, industry and brand data to provide rapid insight into the drivers of consumer behavior. Services include head-to-head brand, category and industry competitive assessments plus original, consumer-driven studies and weekly additions. Data is analysed across race / ethnicity, generation, sexual identity and gender, with a focus on high-growth consumer segments. In October last year Collage launched an AI-based solution called fluen.ci, giving clients 'instant access to culture-centric, brand-specific insights' - this was upgraded in April, two weeks after the company's appointment of its first Chief Marketing Officer, Elizabeth Jackson.

Bennett brings 25 years of experience in go-to-market strategy, sales and marketing, customer success, and revenue operations and enablement, most recently from b2b MR platform NewtonX, where she was Chief Revenue Officer. In this role she led the commercial function while revenue more than tripled. She also played a key role in the company's expansion into Europe and the launch of an SaaS-based research platform. Earlier in her career she held leadership positions at Gartner, Skillsoft and Seismic.

CEO and co-founder David Wellisch says the new arrival is 'a highly skilled commercial leader', bringing 'decades of resounding results and a strategic mind that will undoubtedly drive our sales team to even greater heights'.

The firm, which raised $25m two years ago in an inaugural round of growth capital, is online at www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.