New Zealand Panels Deal for Pureprofile

Pureprofile has announced a partnership combining its Audience Builder technology with two panels run by New Zealand company Horizon Research Limited.

One panel is representative of the broader New Zealand adult population and one is comprised exclusively of Māori.

The partnership strengthens Pureprofile's ability to deliver large-scale quant projects in New Zealand, while Horizon's panellists will be offered more surveys to complete and can earn gift cards redeemable at more than retailers. Horizon will continue to service its own research clients.

Horizon's Principal, Graeme Colman (pictured above), says the Māori culture and economy plays a crucial role in New Zealand's social and economic success, with a market value expected to grow from $NZD 70 billion in 2022 to an estimated $NZD 100m by 2030. He adds: 'By engaging with the country's unique cultural heritage, businesses can build stronger relationships, enhance their brand reputation, and contribute to economic growth and social cohesion in New Zealand'.

Pureprofile's Global Head of Innovation & Partnerships Young Ham (pictured below) comments: 'We are thrilled to partner with a leading entity in the New Zealand research space. Horizon Research has an exceptional track record and provides high-quality consumer panels. By harnessing these panels using the power of our Audience Builder platform, businesses can leverage detailed insights in this unique market'.

The firms are online at www.horizonpoll.co.nz and www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.