New Chicago MD for Behaviorally

Shopper insights firm Behaviorally has appointed Kelly Hickey as Managing Director, Global Client Strategy, in its Chicago office.

Behaviorally offers insights and software focused around consumer behavior in the final moments along the path-to-purchase, and operates 'the world's largest' database of behavioral consumer pack design metrics. In January it launched a packaging insights platform called GLADYS, and in April it partnered with Chinese eCommerce giant Alibaba to offer its pack testing on the TMIC platform (Tmall Innovation Center).

Hickey (pictured) served most recently as Chief Commercial Officer at PRS IN VIVO Group, and earlier in her career worked at firms including Morning Consult, BDSA, Eversight and Nielsen, honing her skills in market research, brand strategy and client management.

Behaviorally's Global President Crispin Beale says of the new arrival: 'We are thrilled to welcome Kelly to the Behaviorally team. Her proven track record of driving client success and fostering strategic innovation aligns perfectly with our vision for the future... This appointment is a testament to our commitment to leveraging top-tier talent and cutting-edge technology to provide our clients with a competitive edge in the marketplace. Kelly's leadership will be instrumental in enhancing our client strategy and driving impactful results'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.