Genius Acquisition for Quester

In Des Moines, IA, USA, consulting and insights agency Quester has announced the acquisition of high-IQ innovation network company ProdigyWorks.

Quester combines expertise in brand building, innovation and consumer experience to help clients address their challenges and grow their businesses. The firm uses moderators to plan discussions which are then launched to huge samples and conducted by artificial intelligence. The results of these are analyzed by researchers skilled in interpreting language to understand behavior. Last September, Quester launched a brand-building methodology called DRIVE, said to put 'real people and their love and emotional connection to brands at the heart of the creation process'.

ProdigyWorks provides disruptive thinking to help companies innovate, tapping a network built in collaboration with the high IQ society Mensa: the firm says it 'takes incredibly diverse combinations of the world's smartest and most creative thinkers and unleashes them on an organization's toughest innovation challenges'. The results are 3- to-5-year product innovation pipelines, and guidelines for areas including process innovation, brand extension, foresight and naming.

Quester says this capability will seamlessly blend with its own foundation of narrative-based learning and activation. According to company President Tim Hoskins (pictured): 'This is the perfect combination of Quester's industry-leading capabilities of identifying trends, whitespace, and innovation territories with ProdigyWorks' unique approach to develop breakthrough product, service, and business operation ideas'. Ted Curtin, who is Chief Innovation Officer at ProdigyWorks, comments: 'Being part of the Quester team helps us extend our reach and enhance our unique ability to help companies break new ground with market-shifting innovation that delivers revenue and share growth, reinforcing our clients' competitive strengths in crowded markets. We're excited to be part of an agency that thinks as creatively as we do'.

Web site: www.quester.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.