Circana Launches Liquid AI Suite

Consumer behavior specialist Circana has launched Liquid AI, evolving its core Liquid Data platform to reflect 'five years of AI innovation'.

Consumer data giants IRI and The NPD Group merged late in 2022 and the combined company was renamed Circana the following March. The company's combination of advanced analytics, cross-industry data and decades of expertise help clients understand spending and trends in a huge array of retail sectors, and take action accordingly.

Liquid Data - perhaps surprisingly sixteen years old - integrates market, consumer, frequent shopper, media, supply chain and other data in an on-demand, cloud-based technology platform to recommend action for brands and retail stores - client data can be added in a tailored private cloud environment.

Circana says its artificial intelligence 'journey' began five years ago with Emiri, a digital teammate that converses in natural language, has been trained over many years and can be personalized for each client to generate highly relevant and actionable insights. Chief Technology and Transformation Officer Ash Patel (pictured) comments: 'Emiri came first and now we're partnering with clients to harness our collective knowledge to generate prescriptive recommendations, deliver efficiencies and drive growth. Liquid AI is the culmination of years of training, tuning and development, designed to help our clients leverage the power of AI to make optimal decisions'.

The firm says the Liquid AI solutions suite, which is delivered through its Unify+ visualization software, represents the continuous evolution of its technology and 'when deployed against critical business issues... reduces complex tasks from hours or days to minutes, enhancing operational efficiencies, and making insights readily accessible'.

Jeff Barhorst, EVP of Analytics and Technology, comments: 'Clients and leaders in the industries we serve should carefully evaluate the claims from other solution providers. AI expertise alone is not enough. Critical factors in the successful deployment of any solution are leveraging the deep knowledge of the industry, client, and its customers, and not shortchanging the time and experience required to develop, test, and refine the AI models. Because we started years ago, we're significantly ahead of solutions available from other providers'.

Web site: www.circana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.