'Brand Love' Dashboard Launch for (Rebranded) Collage

In Maryland, US, consumer behavior analyst and 'cultural intelligence engine' Collage has announced a number of innovations including the 'Consumer360 Brand Love Dashboard' and cross-category global norm brand comparisons, as well as a rebrand and new web site.

Founded in 2009 and based in Bethseda, MD, the firm brings together consumer, industry and brand data to offer access to head-to-head brand, category and industry competitive assessments plus original, consumer-driven studies and weekly updates. Data is analysed across race / ethnicity, generation, sexual identity and gender, with a focus on high-growth consumer segments. Its AI-based fluen.ci solution was launched in October last year, and upgraded in April.

The Brand Love Dashboard is part of the fluen.ci application and allows users to access their consumers' top brands, interests, key traits, and top media channels, providing 'a holistic understanding of diverse consumers across race, ethnicity, generations, gender, and sexuality'. CEO and co-founder David Wellisch comments: 'In today's dynamic market landscape, understanding consumer sentiment is paramount for brands seeking sustainable growth. Our Brand Love Dashboard equips marketers with the insights they need to build meaningful connections and brand loyalty with ever-changing and diverse audiences'.

Also new are an 'In-app Takeaways' feature providing instant insight summaries, connecting in-app data points to Collage's comprehensive research with weekly updates; and Global Norms, which allow members to compare brands across different categories, to gain 'a broader and more versatile understanding of brand-specific consumer sentiment and purchase behaviors'.

With the Olympics starting this month, Collage has also given members access to insights from recent sports research, on topics including the the acceleration of women's sports participation, growing sports fandom, team alliances, sports gambling, viewing behaviors and preferences across intersectional demographics - including fans' media consumption habits and routines.

The firm says its brand redesign (see image) and web site relaunch both 'signify the company's transformation into the cultural intelligence engine that fuses consumer, brand, and industry insights to empower brands to attract the fastest growing incremental segments'.

The firm is online at www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.