Record Revenue and Profit Milestone for Pureprofile

Data and research group Pureprofile says it has 'great momentum' for 2025 after reporting record revenue of $AUD 13.1m in Q4, up 18%. Full year revenue for the period ending 30th June was $AUD 48.1m, a rise of 10%.

Headquartered in Australia, Pureprofile offers online research solutions for agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners. The firm is based in Surry Hills, NSW, Australia, but now operates also in North America, Europe and APAC.

The firm delivered a first ever full year positive net profit after tax , scraping over the line with $0.1m but much improved from a FY23 loss of $1.9m. Adjusted EBITDA was $4.4m, down 4% reported but up 8% after adjusting for an accounting change during the year. Adjusted EBITDA for Q4 was up 23%.

Full year ANZ revenue was up just 2% to $27.5m (up 6% for Q4) while Rest of World revenue rose 23% to $20.6m, helped by strong growth in the UK and India. Revenue from the company's platform rose an impressive 88%. During the year the firm established offices in Spain and Germany,

CEO Martin Filz (pictured) comments: 'These outstanding results reflect the dedication of our incredible team, the strength of our client relationships and the steadfast support from our partners and shareholders. In FY25, our focus will be on continuing to expand our global footprint, whilst strengthening our position in ANZ and integrating our new acquisition i-Link. Additionally, we are committed to leveraging opportunities using technology and AI to drive further innovation and growth'.

The firm is online at www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.