StackAdapt Hires Three Including VP Insights

Ad platform StackAdapt has made three senior appointments including June Sung as VP Global Analytics and Insights. Renee Caceres also joins, as head of Retail Media, and Mark Positano as Head of Political as the company gears up for rapid growth in these areas.

StackAdapt's demand-side platform (DSP) allows media buyers to plan, execute and optimise ads across devices and publishing partners, and with an emphasis on data and measurement. It launched its own self-service footfall attribution solution a year ago, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on off-line visits; then partnered with B2B web site visitor ID specialist Lead Forensics to expand its Account Based Marketing targeting and measurement solution in the EMEA and Canada; and in April it teamed up with omniscreen video measurement provider Samba TV. It recently appointed former Snap and Amazon exec Darcie Henry as Chief People Officer, and Ryan Nelsen as CMO.

Sung (pictured) joins after a brief spell at media agency Spark Foundry and previously spent three years in marketing science roles at Meta. Earlier she worked at Mindshare and during two spells at agency Draftfcb / FCB Chicago. At Meta she oversaw marketing measurement, analytics, and consumer insights, with a focus on program optimization through best practices and innovation.

Caceres is tasked with developing the company's retail media network strategy and operations. Her experience includes five years apiece at the Outdoor Media Alliance (OMA) in San Francisco and at Walmart, in senior roles covering Retail Strategy and Brand Partnerships. Most recently she spent two years in a VP role in this area at video experience agency Forework. Positano arrives in time for an expected uptick in political CTV ad spend ahead of the 2024 US Election, and joins from i360, where he spent nearly thirteen years, most recently as VP of Media, specializing in political data and voter targeting to support campaigns and advocacy efforts.

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.