Sales Hires Boost Borderless Access in US and Europe

Research solutions company and niche audience specialist Borderless Access has strengthened its sales and business development team with the additions of Veeraj Keshwala, Jeanette Baynes and Camilla Hasler.

The company offers end-to-end qual and quant research, competitive & market intelligence, niche audience data and advanced analytics, backed by a proprietary quality framework with 'robust' fraud-detection methods. The company began life 15 years ago as a subsidiary of Cross-Tab, providing online consumer panels in Brazil, Russia, India and China; broadened to include dozens of markets worldwide including both developed and emerging countries; and more recently added tech solutions BA Health, BA Insightz, BA Smartech and BA Connect. The latest appointments come a year after another significant expansion of its sales team.

Keshwala joins in Connecticut, USA and as Head of US Connection Sales will focus on sales of Consumer & B2B Community Solutions in the Americas. He brings a decade of experience managing complex B2C and B2B multinational projects including online panels, advanced analytics, DIY tools, and programming & hosting solutions, at companies including SSI, Dynata and InnovateMR.

Baynes joins as Sales Director UK and Europe, having worked previously as Bus Dev Manager for GWI and in a similar role for economic consulting firm LMC International. She will now focus on Consumer Insights Solutions in the UK & EU, from her base in London.

Hasler also joins as a Sales Director focused on Consumer Insights Solutions in the UK & EU, and is also based in London. She joins from Cint where she was Senior Bus Dev Manager over eighteen months. Earlier she worked in sales and commercial roles at Nielsen, Data Impact and Profusion.

Borderless Access EVP Dushyant Gupta comments: 'We are delighted to welcome Veeraj, Jeanette and Camilla to Borderless Access. As we plan to move forward on a fast-paced growth trajectory, eyeing market expansion and revenue growth, their extensive experience and proven ability to drive results are bound to strengthen our presence in UK, Europe and the Americas'.

Wen site: www.borderlessaccess.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.