MiQ Hires UK Commercial Chief

UK-based marketing intelligence and programmatic media firm MiQ has announced the appointment of former Oracle and Spotify exec Zuzanna Gierlinska in the new role of UK Chief Commercial Officer, leading sales, account management and marketing.

Headquartered in London, MiQ has eighteen offices across North America, Europe and Asia Pacific. In the last year the firm has acquired French media governance martech company Grasp, rolled out its cross-media TV Intelligence platform in the UK, US, Canada and Australia, launched in Ireland and announced appointments and Co-CEO promotions geared to expanding its US business. However it points out that the UK 'remains a critical market' for the company and that the UK arm has seen impressive growth across Advanced TV since the TV Intelligence launch in April.

Gierlinska's credits include roles helping to launch Oracle's DMP SaaS solution across EMEA, establishing Spotify's Programmatic Audio offering, and leading the expansion of Google Poland. Most recently she served as Chief Solutions Officer for GroupM Nexus, driving the transformation of proprietary media brands across CTV, programmatic and digital out-of-home. Earlier in her career she worked at Microsoft Advertising as Global Agency Director, and online data exchange BlueKai as European MD.

Alfie Atkinson, CEO of MiQ UK and Canada, comments: 'As the programmatic industry continues to evolve at a rapid pace, Zuzanna's appointment reflects our commitment to attracting the best and brightest minds in the industry. Her deep understanding of the landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth in the UK'.

Web site: www.wearemiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.