StreetBees Adds Segmentation Features for Smaller Firms

London-based mobile data and conversational research specialist Streetbees has launched a new feature within its AI-powered insights platform, SBX, promising to make segmentation 'accessible and affordable for businesses of all sizes'.

StreetBees was set up in 2015 by Tugce Bulut and Oliver May, who left the business a year ago handing the reins to former Chief Commercial Officer Vidisha Gaglani (pictured) and former CTO Sean O'Connell. The firm captures real life behaviour from its millions of 'bee' panellists at the moment a decision is made, enabling clients to access chat with photos and videos from millions of consumers around the world. Its SBX tool uses LLMs trained on high quality data sets to gather bespoke insights, validate a client's hypothesis, and generate a 'ready to go' report in one click.

The new segmentation feature is available in 70 markets and can accommodate studies with sample sizes from 500 in a single market up to 20,000 for multi-market projects. The company says it has been 'running segmentations for some of the world's leading brands for nearly a decade', but now aims to democratize the process, offering smaller businesses 'rich and robust' data on behaviour, characteristics and occasions to help brands map potential customers and innovation opportunities.

CEO Gaglani (pictured) says of the launch: 'Segmentation isn't just a nice-to-have anymore - it's critical for brands that are looking to remain competitive in today's unpredictable economic landscape. With SBX, the process has been made easier and more cost-effective without compromising on quality, delivering both the depth and breadth needed to help brands make decisions with confidence'. Vatsala Rathore, the firm's VP of Customer Success, adds: 'As a result of our decade of industry expertise, we've been able to improve the accessibility and affordability of segmentation through AI-powered automation and conversational probing, meaning our platform can seamlessly identify groups within large amounts of the highest quality data'.

Web site: www.streetbees.com/sbx .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.