Zeta Media Engine to Measure Ad Performance and Lift

Cloud-based marketing platform Zeta Global has launched a new solution providing clients with the company's Intelligence, ID resolution, audience modeling and media activation solutions via Snowflake's Data Clean Room. The solution promises deterministic measurement of campaign performance and lift.

To be known as Zeta Media Engine, Powered by Snowflake, the 'privacy-first' solution allows marketers to deliver personalized customer experiences through paid media activation; to enrich their first-party data with Zeta's proprietary dataset of 240+ million profiles - within the secure Data Clean Room environment; to integrate first, second and third party data in one place; and to measure campaign performance and lift, tapping Zeta's Intelligence product and Marketing Platform.

Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. Chairman and CEO Steinberg (pictured) says the new solution 'brings the power of the Zeta Marketing Platform to where Snowflake customers' data resides, enabling marketers to enrich, expand, and activate their first-party data and deliver richer personalization across all paid media'.

Web site: www.zetaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.