Ad Performance Analyst RedTrack Gets $3.2m

Vilnius, Lithuania-based RedTrack ad performance analytics firm RedTrack has secured $3.2m in a Series A funding round, with which to strengthen its product team, accelerate integration of AI and develop its market in the US.

The company was founded in January 2018 by CEO Vladyslav Zhovtenko (pictured), and promises e-commerce media buyers in small and mid-sized companies a full picture of campaign performance in one place and at an affordable price. The platform integrates with Facebook, TikTok, Google, Shopify and many others, and serves 60,000 ad accounts for around 800 customers.

The round was led by LeadVentures with participation from InstaVC, IronWolfCapital, and angel investor Balazs Gandera.

The company is online at https://redtrack.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.