Complementary Buy for Amplitude

San Francisco-based digital analytics platform Amplitude has announced the acquisition of Command AI, which provides guided and personalized user journeys through sites and software.

San Francisco-based Amplitude provides product, data and marketing teams with a holistic view of the customer journey, including product usage analysis / understanding and other customer behavior data. This includes a product experiment platform called Amplitude Experiment, which simplifies A/B testing and allows clients to run concurrent experiments without exposing users to more than one testing scenario at a time.

Amplitude says the buy follows requests from customers for its platform to 'go further' - having gained insights about their users' behavior, they want help in encouraging / nudging those users in a particular direction: including help with onboarding, sharing of announcements, and gathering user feedback in real time. Command AI's AI-powered user assistance meets these needs, providing tours and suggestions tailored to individuals and their current moods using contextual triggers: for example Amplitude says that 'if someone is rage-clicking, it's probably not the right time to promote a special offer'.

Amplitude says its own offer 'makes everything Command AI does more powerful':

• 'You want to offer different guides to different users at different times. Amplitude's cohorting makes this easy.
• You want to test different versions of product tours to determine which are most effective. Amplitude Experiment makes this possible.
• You want to see if user feedback matches what they're doing in the product. Amplitude Session Replay lets you do this.'

Amplitude says it expects to release an integrated experience early next year.

Command AI's co-founders, James Evans and Vinay Ayyala, will join Amplitude as will 'the majority' of their team.

Web site: www.amplitude.com .


pictured: Spenser Skates, Amplitude CEO & co-founder; Francois Ajenstat, Amplitude CPO, James Evans and Vinay Ayyala, Command AI co-founders

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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