Analytic Partners to Collaborate with Visa

Global payments giant Visa has announced a new agreement with Miami-based Analytic Partners, aiming to address commercial challenges faced by merchants and brands, including advertising ROI improvement.

With a dozen offices around the world, Analytic Partners helps clients gather in-depth knowledge concerning brands, consumers and competitors, and plan and optimize their marketing and other strategy. In July it agreed to acquire British marketing analytics company Magic Numbers. The firm will now combine its commercial decisioning platform with Visa's merchant relationships and consumer spend insights to expand its service, initially in the USA and then worldwide. The firms have agreed a number exclusive areas of co-operation and plan to collaborate on the development of new and enhanced analytics solutions that enable merchants and brands to turn insights into measurable business growth.

'The volume of data available to merchants can be overwhelming', says Visa's Global Head of Merchant Sales & Acquiring Jeni Mundy, 'and if they don't get it just right, it's a missed opportunity for growth. Bringing together our scale and insights with Analytic Partners' deep expertise in Commercial Analytics, we'll enable our clients to achieve greater success in their lines of business'. Nancy Smith (pictured), CEO of Analytic Partners comments: 'Visa's global footprint, deep understanding of consumer spending and commitment to responsible innovation make them a great partner in revolutionizing commercial intelligence for merchants and brands around the world'.

Web sites: www.visa.com and www.analyticpartners.com .