Collage Group Rolls Out New Audience and Insight Tools

Cultural intelligence firm Collage has rolled out new products Audience Profiles, Custom Audiences and Trended Data; and launched a multicultural trends report called C-Pulse.

Collage was founded in 2009 in Bethseda, MD, and helps clients understand the drivers of consumer behavior with a combination of consumer, industry and brand data. Its services include head-to-head brand, category and industry competitive assessments plus original, consumer-driven studies and weekly additions; and its data is analysed across race / ethnicity, generation, sexual identity and gender, with a focus on high-growth consumer segments. In October last year it launched an AI-based solution called fluen.ci, giving clients 'instant access to culture-centric, brand-specific insights'.

Audience Profiles enhances fluen.ci with curated, ready-to-use, culture-driven insights into the preferences, media consumption, spending and attitudes of intersectional consumer segments, allowing users to optimize messages and target ads. Custom Audiences allows marketers to enrich their segmentation with cultural intelligence, and are customised for each client / brand.

Trended Data provides enhanced analyses of brand cultural fluency and future purchase intent, giving insight leaders an understanding of a brand's 6-month performance trend compared to competition, as well as trends over time. The latest release also includes a Data Export feature which enables users to perform deeper, customized analyses, create tailored reports, and seamlessly integrate Collage data with other tools and datasets.

The new C-Pulse report provides trends, proof points and expenditure data across six different consumer segments: 1) Economy and Finances, 2) Technology and AI, 3) Health & Wellness, 4) Family and Community, 5) New Experiences, and 6) Media and Creators.

CEO and co-founder David Wellisch (pictured) comments: 'Collage has unlocked the ability for brands to segment and target audiences on the deepest cultural level, which drives brand love and future purchase intent. With new trends, curated data, and insights at your fingertips, marketers and insights professionals can turn insight into action for positioning, advertising, and new product innovation like never before'.

The company's home page is at www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.