New Zoomd Dashboard Splits Ad Performance by Channel

Vancouver, Canada-based mobile app user acquisition specialist Zoomd is rolling out the Zoomd Data Platform, promising marketers the ability to see the performance of each of their programmatic ads in real time, by channel, in one dashboard.

Zoomd was founded in 2012 and brings more than 600 media sources together on a single dashboard, which functions as a 'user acquisition control center'. Users can also target relevant audiences using a key performance indicator algorithm focused on achieving their key advertising goals and targets.

The new Data Platform's dashboard shows both media costs and sources, with their advertiser accounts, and is available for a flat monthly fee. Nir Levy (pictured), the firm's VP R&D comments: 'The Zoomd Data Platform's new visualization is enabling marketers working with Zoomd's mobile campaign management solution to be smarter regarding their ad spend. 'Though Zoomd's solution automatically optimizes campaign performance, the Zoomd Data Platform enables viewing in real time which ads and channels convert the best. This knowledge enables making smarter decisions regarding future campaigns while providing marketers with greater knowledge and understanding vs. the black box solutions from the platforms, which only provide platform-wide performance'.

Web site: www.zoomd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.