Hospitality Data Firm HDI Acquired

In London, customer engagement and commerce media company Reward has acquired sector specialist company Hospitality Data Insights (HDI), aiming to provide 'enriched consumer insights for retail and bank partners worldwide'. The amount of the all cash acquisition was not disclosed.

Reward's platform combines technology, data / insights and digital marketing to deliver personalised products and services and help brands deepen connections with customers, as well as delivering billions of dollars of rewards to customers. HDI provides independent data solutions to more than 100 global and national brands in the hospitality and convenience sectors, including the likes of McDonald's, Pizza Express and Deliveroo. The firm focuses on high-spend, high-frequency customers representing above 20% of household spending, providing SKU-level data, product range, pricing insights and consumer sentiment analysis. Following the acquisition this will be combined with Reward's transactional and behavioural insights to help clients with retail marketing and performance optimisation.

Reward has recently received a strategic investment from Experian PLC and has expanded its footprint with new operations in Europe, the Middle East and Asia - the firm has offices in Belfast, the UAE and Singapore. The firms say the deal will allow HDI to service its global clients from international offices, and help spread the combined offer to new sectors such as grocery stories.

HDI Managing Director Darroch Bagshaw (pictured) will join Reward's leadership team, reporting to CEO Jamie Samaha, who describes the acquisition as 'a transformative step in our journey to deepen our understanding of consumer behaviour and amplify the value we deliver to our customers, banking partners, and retailers'. Bagshaw says Reward's endorsement of his company's services is 'testament to our aligned commitment to high quality data analytics that drive investment decisions for the world's largest retailers'.

Web sites: www.rewardinsight.com and www.hdinsights.com .