Change of CFO for InsightsNow

In Corvallis, Oregon, behavioral research and strategy firm InsightsNow has appointed Sandy Selinger as Chief Financial Officer, taking over from Jim Smith who has retired.

The firm was founded in 2003 and offers custom, collaborative solutions, proprietary behavioral frameworks and expert guidance to help clients across sectors with marketing, branding and product development. Last month the firm was awarded a patent for its Implicit/Explicit Test, which assesses consumer responses to messages or experiences and categorizes them as system 1 or system 2.

Selinger (pictured) brings to the role more than two decades of leadership and financial knowledge, from roles including COO/CFO at Active Design Advisors Inc., Senior Business Development Representative at Synergistic, and CEO at Michigan Israel Business Accelerator. In his new position he will oversee finance, human resources, contracts and information services.

CEO Dave Lundahl comments: 'We're grateful for the nine years of outstanding contributions Jim has made to our team, and we're now thrilled to welcome Sandy to the InsightsNow team. His extensive experience in finance and leadership will be a great asset to our work. We look forward to his unique contributions as we continue to support our clients to create products that people love'.

The company is online at www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.