AI-Based Media Analytics Platform AlphaMetricx Launched

IT services company InfoVision has launched a media analytics platform called AlphaMetricx (AMX) using large language models to provide real-time analysis of large volumes of data for use in identifying trends and enhancing user experience.

AMX is available as an annual subscription and is pitched at media analyst teams and corporate communicators, promising a combination of AI technology and 'authentic human insights'. This includes monitoring of traditional and social media including online blogs, forums and reviews; production of a customizable PR Impact Score metric to understand the importance and overall quality of media coverage; and delivery of a PR Message Congruence metric estimating the potential of PR narratives to connect on a deeper level with a target audience.

These insights are presented in dashboards, reports and digests, all also customisable - and the firm says machine learning will mean the solution improves the longer it is used.

InfoVision founder and President Sean Yalamanchi (pictured) comments: 'As a digital transformation company, we have always believed in using technology to address challenges and transform ways of business. We realized that the media listening and analytics space has a lot of potential for AI application. We knew that with the right blend of AI and human expertise, which our team already had, we could transform media intelligence'. Rajesh Kari, Global Business Leader and VP at AlphaMetricx says there is 'more to come in 2025 in the form of newer data sources, predictive analytics, and advanced features'.

Web sites are at www.alphametricx.com and www.infovision.com .