NIQ Teams Up with Commerce Platform Pacvue

Consumer intelligence company NIQ has announced an alliance with 'commerce acceleration platform' Pacvue, giving the latter's users access to 'accurate and granular data-driven insights' with which to drive and optimise their e-commerce strategies.

Pacvue's platform integrates retail media, commerce management and measurement. The company works with more than 70,000 brands and agencies across 95+ retailers worldwide including Amazon, Walmart, Target and Instacart. Founded in 2018, it has offices in Seattle, New York, Los Angeles, Washington DC, London, Shanghai and Tokyo.

The collaboration allows clients to connect historically siloed data and view comprehensive e-commerce analytics and actionable insights to optimize their retail media strategies, performance marketing and sales growth.

'We are thrilled to collaborate with NIQ in delivering more granular and actionable insights that visibly move the needle for campaigns', comments Melissa Burdick, co-founder and President of Pacvue. 'This collaboration allows brands to seamlessly connect our performance marketing expertise with NIQ's robust e-commerce analytics, offering a unified solution to drive growth in an increasingly competitive market'. NIQ President Andrew Criezis (pictured) adds: 'This collaboration enhances our capability to offer the predictive analytics and strategic recommendations that are crucial for e-commerce success across the globe'.

Web sites are at www.niq.com and www.pacvue.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.