Samba TV Hires CPO and CMO

In San Francisco, media analytics firm Samba TV has appointed Josh Jacobs as Chief Product Officer and Monte Lutz as Chief Marketing Officer.

Samba TV's technology, first launched in 2011, is integrated at the chipset level across 24 Smart TV brands globally, analyzing the content on screen in real time. The first-party data this produces helps viewers find relevant media and marketers to quantify their engagement. The company has recently partnered with IRIS.TV on new AI-based tools for contextual advertising and measurement, and ad tech firm Kargo for targeting and measurement of ads across mobile and connected TV (CTV) environments; and six weeks ago it acquired Semasio, a provider of contextual targeting and audience data solutions.

Jacobs worked previously as CEO of Omnicom's global programmatic buying business Accuen, and was President of OMG's enterprise partnerships group. He has also worked in ad tech companies, and supply and demand-side businesses including Mode Media, The Arena Group and Yahoo!

Lutz was VP and Global Head of Marketing for Creative Products at Adobe, leading marketing for Photoshop and for the launch of AI-based initiatives including Firefly Generative AI. He has also spent time as SVP of Marketing at Activision, EVP of Social Strategy and Programming at Edelman Digital, and CMO of music festival producer Danny Wimmer Presents. He is known to Samba TV having worked for the firm previously as a strategic advisor.

Co-founder and CEO Ashwin Navin says the company is 'thrilled to welcome both Josh and Monte to our leadership team'. He comments: 'Josh's technical expertise and Monte's marketing acumen will enable us to deliver innovative products and impactful campaigns that transform how the industry leverages AI-driven solutions and will bring new capabilities for our customers'.

Web site: www.samba.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.