Kantar Media Wins Swedish Audience Measurement Contract

In Stockholm, Swedish Joint-Industry Committee MMS has awarded Kantar Media the contract to deliver the country's television & online video audience measurement currency service.

The award follows a competitive tender process - the body previously had contracts with GfK and Nielsen. Kantar Media will begin recruitment soon for a new nationally representative panel of 2,700 reporting households., deploying its People Meter 7 and Focal Meter technology for measurement across four screens: TV sets, tablets, PCs and smartphones.

The new service is set to launch in January 2027, and will capture live, time-shifted and on-demand viewing across almost 200 channels and online services, measuring the audience for content and advertisements.

Kantar Media currently operates cross-media measurement solutions in five countries in South America, seven in western and northern Europe, and in Turkey and Israel.

Magnus Anshelm, CEO of MMS (Mediamätning i Skandinavien AB) says the organisation and the Swedish video industry have been 'at the forefront' since launching the world's first online video (BVOD) currency in 2011. He continues: 'Since then, we have continuously developed and integrated it with the TV currency, enabling us to deliver Total Video Ratings over recent years. Changing our research partner is a major decision, but to keep pace with Sweden's evolving video market, Kantar Media offered, what we believe to be, the most flexible and future-proof solution'.

Stefan Svanfeldt (pictured), Kantar Media's MD Sweden says the company has been present in Sweden for over seventy years, and delivers the country's radio audience data, print readership and Internet measurement currencies. He adds: 'We are honoured and privileged to now partner with MMS and look forward to deepening and broadening our relationship for the service of the entire Swedish media industry'.

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.