Two New VPs for Canada's Angus Reid Group

MR and public opinion polling agency Angus Reid Group has appointed LP Porter as VP of Qualitative Services and Ben Hudson as VP of Marketing.

The Group's expertise spans financial services, technology, media, government and other sectors, and ranges from certified sample and custom research design to advanced analytics. In the autumn it brought in former Ipsos Canada CEO Gary Bennewies as Chairman of the Board, allowing CEO Angus Reid to focus more on marketing and product development.

Porter (pictured left) brings more than fifteen years' qual experience including ethnographic research, focus group moderation, and in-depth interviews, and will now lead the integration of contemporary qual into 'every aspect of the company's offerings'.

Hudson (pictured right) joins from Rival Technologies where he led the go-to-market team, and earlier worked at Vision Critical (now Alida) as editorial director responsible for content development, executive communications and brand.

Angus Reid says of the new arrivals: 'Adding LP to our team allows us to bring an even deeper level of trust and confidence to the insights we deliver. Their expertise ensures that the human stories behind the data are front and center, allowing our clients to make decisions with both clarity and conviction; a truly comprehensive level of service that sets us apart in the industry... Ben's marketing leadership comes at a critical moment in our growth story... He is deeply committed to championing the quality and integrity of the work we do, helping to highlight the critical importance of clean, confidence-inspiring insights at this pivotal time in our industry's evolution'.

Web site: www.angusreid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.