New Unique Audience Metric for YouTube Music

Google has announced a new 'fan-facing' public metric on YouTube Music. 'Monthly Audience' will update daily to show an artist's total number of unique listeners and viewers across all formats in the last 28 days.

The metric estimates the number of unique users globally who have viewed or listened to an artist's content in the past month across all YouTube formats. This includes videos, including Shorts, uploaded by the artist or their label as well as those uploaded by fans and featuring the artist's music; collaborations featuring the artist's music uploaded to other channels; and non-music content from the artist's channel.

The total figure takes account of users listening or viewing an artist's content across all formats on all YouTube 'surfaces', including YouTube, YouTube Music, and YouTube Kids.

In the past year the video-sharing giant has struck measurement data deals with a large number of independent firms including Audience Project, Comscore, Nielsen and Ipsos iris.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.