New European Bus Dev Lead for Protobrand

Behavioral science-based full service research consultancy Protobrand has appointed Andy Siddle as Senior Director of Business Development for the UK and European markets.

Protobrand's AI-powered quant delivers solutions for brand tracking, innovation and concept development, promising clients understanding of the 'symbolic, emotional and functional dimensions' of consumer motivation and behavior. The company appointed former employee Pal Marton Afzelius as CEO two years ago this month, and recently began a close partnership with Brandtrust - the two companies have common roots in the applied social and behavioral sciences, and between them promise clients 'a complete and complementary suite of solutions... uniquely able to deliver game-changing insights and drive business success'.

Siddle brings above fifteen years of industry experience, the last two and a half of them at CreativeX where he was Senior Sales Director. Before this he spent three and a half years at Voxpopme as Director of Client Services and then VP EMEA, and earlier he worked at Millward Brown / Kantar for thirteen years, latterly as Senior Client Director. In his new role he will help Protobrand strengthen its presence in the UK and Europe, and further accelerate its global growth.

'We are thrilled to have Andy join our team at such an exciting time for Protobrand' says Afzelius. 'His extensive experience and understanding of the market research landscape will be invaluable as we continue to drive innovation and deliver exceptional insight value to our clients'.

Web site: www.protobrand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.