AMS Names New Principal in Litigation Support Practice

In Burlington, MA, USA, research firm Applied Marketing Science (AMS) has elected Amanda Ford, Assistant Practice Lead in its Litigation Support practice, as a Principal of the firm.

AMS was founded in 1989 and has two distinct specialisms: 'Insights for Innovation' geared towards new product and service development; and Litigation Support. Ford helps to develop strategy for the practice and leads studies that use consumer surveys and testimony from a network of litigation survey research experts to assess consumer perceptions, behavior and experience for cases including trademark and trade dress infringement, false and deceptive advertising, class action matters and claim substantiation. She joined the company in 2009 as an Analyst and has worked her way up through Field and Research Manager roles in the Innovation practice - she was promoted to Associate Principal in 2020 and added the title of Assistant Practice lead a year ago.

President and Managing Principal John Mitchell comments: 'We are thrilled to have Amanda join our partnership - a testament to her long and distinguished record of leadership, client service, teamwork and dedication at AMS. In her time with us, she has cultivated the admiration and respect of all her colleagues and has become a trusted mentor. At the same time, she has been instrumental in helping lead and grow our Litigation Support practice and is recognized by our clients as an indispensable partner'.

Ford holds a Bachelor of Science from Bentley University, with a major in marketing, and a Master of Science in survey research from the University of Connecticut.

The company is on the web at www.ams-inc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.