Spring Launch for French Cross-Media Measures

French audience currency body Médiamétrie is to launch its cross-media video measurement system in the country in April, with the first figures available in July.

The new system, on which the company has been working for two years and which provides separate measures for editorial and for advertising, will include consumption of streaming services (SvoD) including Netflix, Prime Video and Disney+. Representatives from these platforms plus Youtube are already part of a cross-media committee due to meet from March onwards to discuss subscription contracts and best practice for the metrics, which until now have been developed at Médiamétrie's own expense. Max, TikTok and others are set to join the meetings, but a notable absentee is Meta.

The schedule was announced last week at a press conference by Laurence Deléchapt, TV and Cross-Media Director at Médiamétrie. At the same meeting, company Chairman and CEO Yannick Carriou (pictured) noted that 'The living room screen is becoming a place where different offers can be compared, and we have to understand this new context'.

To build the new system, the company supplemented its existing watermarking approach with new methods, assisted by Nielsen: passive video streaming measurement at an aggregated level, passive measurement of SVOD 'Fingerprint' content based on daily-updated 'fingerprint libraries', and hybrid data methods.

Web site: www.mediametrie.com .