Comscore Hires Head of Measurement

Comscore has appointed ad and media industry veteran Frank Friedman as its Chief Data and Analytics Officer and Head of Measurement.

He joins from broadcaster and publisher The E.W. Scripps Company where he worked for more than six years, most recently as SVP Data-Research-Analytics, helping to combine local and national measurement teams and data, and negotiating the firm's first agreement with Comscore. Earlier in his career he worked at ad agency groups, Optimedia, Zenith and Publicis, and he started out in 1985 as a Senior Planner / Buyer at Wieden + Kennedy.

Friedman (pictured) has held board and committee positions with industry bodies including the MRC, the Coalition for Innovative Media Measurement (CIMM) and the Video Advertising Bureau (VAB). In his new role he will oversee Comscore's data governance, drive currency adoption efforts, and develop tailored measurement playbooks for customers.

CEO Jon Carpenter comments: 'I am delighted to welcome Frank Friedman to the executive team at Comscore as we navigate the next frontier of measurement for our customers and the industry more broadly. Frank has consistently been at the forefront of challenging convention and implementing disciplined strategies to drive change, and we are excited to bring his perspective to our organization during this stage of our transformation'.

Web site: www.comscore.com .