NIQ Unveils Upgraded Omnishopper

Consumer intelligence giant NIQ has upgraded and expanded its Omnishopper consumer panel, promising faster insights, trend calibration against POS data, seamless integration within its Discover platform, and coverage of 5,000 'previously unreportable' brands, allowing tracking of smaller categories.

Omnishopper was launched almost four years ago to help CPG retailer and manufacturer clients analyse shopping behavior both online and off-line. With the latest expansion it now boasts 250,000 'highly engaged' panelists, and data from more than eight billion consumer purchases.

Specifically, the firm says the new and expanded panel offers four times as many Gen Z consumers and four times as many households with children, as previously, plus expanded coverage of Hispanic, Black and Asian ethnic groups. Speed improvements mean quicker analysis of product launches, seasonal trends, and trial and repeat metrics, and pairing the data with the company's proprietary Trip Projection methodology allows trend calibration with point-of-sale figures, and therefore greater precision.

Integration into Discover - the company's data visualization solution - ties Omnishopper data in with NIQ's broader measurement and analytics solutions, promising a holistic view of consumer behavior. Jim Presley (pictured), the firm's SVP Consumer Panel Services, North America comments: 'The NIQ Omnishopper panel expansion is a major milestone for NIQ as we continuously enhance our products and data solutions for our clients. By delivering faster, more precise, and comprehensive consumer insights, we empower retailers and brands to navigate complex market dynamics with confidence and drive growth in unprecedented ways'.

Web site: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.