Major Investment for StackAdapt

Toronto-based ad platform StackAdapt has announced a growth capital raise totalling some $US 235m, set to propel it beyond its programmatic heritage into new areas of marketing technology. It will also help scale the firm's global presence.

Founded in 2014 by Vitaly Pecherskiy, StackAdapt is a multi-channel programmatic advertising platform which in 2023 launched a self-service footfall attribution solution, and last year partnered with omniscreen TV measurement provider Samba TV. The company scaled to hundreds of millions in revenue before taking its first major outside investment, $US 300m from Summit Partners in 2022. The latest raise was led by Teachers' Venture Growth (TVG), the late-stage venture and growth investment arm of Ontario Teachers' Pension Plan, with participation from Intrepid Growth Partners and four other investors.

CEO Pecherskiy (pictured) says the company is 'relentlessly focused on building the most advanced, intelligent, and automated platform to make the success [of marketing teams] inevitable'.

The firm is on the web at www.stackadapt.com .