Adverity Launches Data Scalability Suite

Marketing data and analytics platform Adverity has launched the 'Premium Scalability Suite', which promises to help businesses efficiently roll out data best practices across multiple industries, business units or geographical markets.

Adverity was founded in 2015 and is headquartered in Vienna, Austria, with offices in London and New York. The company's integrated data platform allows clients to connect, manage and make use of their data at scale.

Available immediately, the new suite joins a Data Quality Suite launched in the autumn and offers help with data management, democratization of insights and simple but secure management of high volumes of data. At launch the three main features are Workspace Cloning, which simplifies the replication of specific data setups, allowing users to quickly duplicate and customize their best practice data set ups to suit new markets or business units; Bulk Datastream Actions, allowing users to roll out changes rapidly across multiple data connections; and Bulk Destination Actions, with which users can add, enable and disable destinations for multiple data streams in one action, reducing time spent on repetitive setup tasks and speeding up onboarding processes.

CEO Alexander Igelsböck (pictured) comments: 'As organizations grow, the ability to scale data operations without compromising quality or efficiency becomes increasingly difficult. With the Premium Scalability Suite, we're enabling our customers to improve their data operations while maintaining robust governance and operational efficiency. This offering reflects our commitment to equipping businesses with the tools they need to independently build a scalable, adaptable data infrastructure that drives value and supports their growth'.

Web site: www.adverity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.