Expansion Funds for LTV Prediction Firm Voyantis

Tel Aviv-based customer acquisition and lifecycle optimization platform Voyantis has raised $41m in funding, with which to expand its teams across sales, marketing and delivery, optimize its GTM strategy and drive R&D initiatives.

In addition to Israel, the company has offices in the US, Europe and Latin America, and tripled its customer base and ARR last year - it now employs a total of around 70 people.

Voyantis' software predicts user-level lifetime value (LTV) and continuously updates the prediction at every stage of the customer journey using anonymized first-party, declarative, engagement and revenue data. It then taps AI to recommend actions, allowing clients to efficiently acquire, retain and nurture high-value customers. Specific functions include customer acquisition on Google and Meta, allocation of incentives via Salesforce and Braze, and triggering upsell options at the right time for each customer.

The round brings the company's total raised to date to $60m and was led by Intel Capital, with participation from Square Peg, Target Global, Jibe, Redseed, Alicorn, 20Growth, Essential and ICON. Intel Capital Investment Director Lisa Cohen will join Voyantis' Board of Directors.

Co-founder and CEO Ido Wiesenberg (pictured) says the firm's new AI-based approach to growth 'opens up a vast new world for Growth and Acquisition teams', based on the platform's ability 'to assess the future value of a customer at any given point of time throughout their journey and couple the prediction with the optimal set of actions'.

The firm is online at www.voyantis.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.