Seed Funds for Real-Time Behavioral Data Firm Behavix

In New York, recently-launched behavioral data company Behavix has announced the closure of a $2.5m round of seed funding, which will help drive the global expansion of its real-time, AI-powered solutions.

The round was led by Nordic VC firms Vendep Capital and Superhero Capital, with participation from others including angel investors. General Partners from the two lead investors - Sami Ahvenniemi and Juha Ruohonen respectively - will be added to Behavix's Board of Directors, joining co-founders Hannu Verkasalo and Surath Chatterji (pictured above and below).

Specifically, the money will allow Behavix to scale its ecosystem of audience partnerships; double down on AI and machine learning to enrich the data provided to clients; accelerate product development and introduce new solutions for different industry verticals; and expand go-to-market efforts, especially in the US.

Behavix says its mission is 'to index human behavior', by providing an independent, transparent, and privacy-compliant behavioral data platform. 'Behavioral data is becoming the backbone of modern market research', CEO Verkasalo told DRNO, 'and we're building the largest independent ecosystem to help businesses truly understand consumer behavior in real time. With AI reshaping industries, we believe this is the next big thing in data-driven decision-making. Our $2.5m seed round is a testament to the power of our vision'.

Web site: www.behavix.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.