Suzy Launches Conversational AI Survey Solution

End-to-end consumer insights platform Suzy has announced the launch of Suzy Speaks, a voice-driven research methodology using AI-moderated conversations to help brands capture 'rich qualitative insights at quantitative scale'. The company has also unveiled a new brand identity and web site.

You can watch an interview with CEO and founder Matt Britton about all this and published tonight, here

Suzy was founded in 2018 by former Crowdtap CEO Matt Britton and helps clients with a wide range of needs including innovation research and shopper tracking. The firm integrates consumer audiences with qual and quant research and analysis tools, promising iterative research with 'agency-quality rigor' at a fraction of the cost of traditional MR. The fast-growing company has raised more than $100m in venture capital funding and is also nearing that figure in annual revenue.

Launched today, Suzy Speaks is part of a broader suite of AI-powered innovations designed to simplify and accelerate research workflows. The solution's AI moderator automatically probes, clarifies and analyzes data in real time, opening up the potential of 'qual at quant scale'. The package includes automatically generated AI executive summaries that highlight key themes across all research types, including videos, Suzy Live interviews and focus groups; dynamic generation of screening questions based on category, brand, product usage and research objectives; and AI Heatmapping, which uses a predictive algorithm based on data from over a million eye tracking studies to measure exactly what is capturing respondents' attention.

'The future of consumer research is voice-driven' says CEO Britton, who is interviewed in a DRNO special feature later today. 'Consumers, especially Gen Z, expect seamless, natural interactions, and brands need agile, scalable solutions to keep pace. With Suzy Speaks, we're not just modernizing research - we're pioneering a new era of real-time, conversational insights'. SVP, Market Research Laima Widmer comments: 'AI isn't just enhancing our research tools - it's fundamentally reshaping them. By freeing consumers from rigid questionnaires and capturing their experiences in an authentic, organic way, AI democratizes market research and unlocks insights once lost in the noise. This isn't some distant future - it's our new reality in the making'.

Suzy is also launching a new brand identity and new-look web site, which it says reinforce its mission to fuel innovation and growth for its customers, helping brands to 'move faster, think bigger, and stay ahead in an evolving market'. The new identity is centred on the 'spark' - 'a symbol of the breakthrough moments Suzy creates, inspiring action and innovation'.

Web site: www.suzy.com . Watch our Interview with Matt Britton published tonight.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.