Ipsos Rolls Out Creative|Spark in 24 New Markets

Ipsos has launched its ad evaluation tool Creative|Spark AI in India, Australia, Japan, South Korea and Vietnam, as well as nineteen other markets. The tool can either be used self-service on the Ipsos Digital platform or in partnership with Ipsos' Creative Excellence teams.

Launched nearly five years ago in the US and UK, Creative|Spark combines behavioural science, neuroscience, text analytics and machine learning to capture attention metrics in a 'distracted' environment, to observe the reality of how people make choices. The global group added an early-stage version three years later, and twelve months after that launched Creative|Spark AI, which predicts people's reactions to linear, YouTube Skippable and social media videos and promises actionable insights within minutes.Creative|Spark AI, which is based on the firm's secure Gen AI platform Ipsos Facto, now taps five years of Ipsos' validated creative database, based on 18,000 human response cases.

Shaun Dix, Global Leader of Creative Excellence, comments: 'Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it's one, or hundreds of creative in as little as 15 minutes'.

Ipsos says further countries will be added throughout 2025. Group home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.