McKenna Rejoins Luth in Senior Bus Dev Role

Sean McKenna has rejoined San Diego-based agency Luth Research as Senior Vice President of Business Development. He worked for the company for around seven years previously and has since spend more than a decade at Toluna.

Luth was established in the 1970s and uses proprietary technology and other research methods including an online panel, SurveySavvy, to help businesses track emerging trends, measure message effectiveness, and understand how consumers think and act.

McKenna (pictured) worked as a photographer before joining Luth in 2007, and served there in a variety of roles including quant, qual and panel optimization. He joined Toluna as a Client Development Associate and most recently was VP, Team Lead MR and Agency.

CEO Roseanne Luth says of the news, 'We have watched Sean's expertise and success blossom over the past eleven years, and we couldn't be more excited to welcome him back. The entire team is thrilled to have 'Mac' return, and we are confident that his leadership will elevate our capabilities and client relationships to new heights'.

The firm is online at www.luthresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.