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Former Scandic Hotels CFO Joins Tobii in Interim Role

March 18 2025

Sweden-based eye tracking pioneer Tobii has appointed Åsa Wirén as interim CFO, with a seat on the company's executive management team. She succeeds Magdalena Rodell Andersson, who leaves at the end of May.

Åsa WirénWirén (pictured) served previously as CFO at Scandic Hotels Group, Bonnier Group and SkiStar, and before this was a Partner and authorized public accountant at KPMG AB.

Andersson's departure after four years at Tobii, for a 'similar' but otherwise unspecified new role, was announced in December.

CEO Anand Srivatsa says of the appointments: 'I am pleased to welcome Åsa Wirén to Tobii. With her comprehensive CFO background, I am confident that she will bring valuable expertise to the company'.

The company's home page is at www.tobii.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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