US firm Harbor, which provides expert services to the legal industry, has acquired martech and data quality management services company CLIENTSFirst Consulting, enhancing its growth services for law firms.Harbor's team of more than 800 strategists, technologists and legal specialists worldwide provides its clients with assessment, implementation and management of marketing technology solutions including CRM, experience management and proposal generation, as well as AI tools, competitive intelligence and data analytics.
CLIENTSFirst Consulting, which was advised in the transaction by data and business services M&A specialist JEGI CLARITY, was founded in 2007 and provides marketing tech consulting services including data quality assessments to lawyers and other professional services clients. Following the sale, its founder and President Chris Fritsch will join Harbor as VP of Marketing Technologies.
Matt Sunderman, CEO of Harbor, comments, 'As AI and digital transformation drive disruptive change in marketing, the technology available to law firms - particularly for strategic decision-making and business development - is showing signs of healthy consolidation and innovation. Law firm CMOs and CBDOs are not only driving AI experimentation, they are also asking for strategic advisory services to help them make the most of the data they already have to better serve their clients - faster, more efficiently, and with more personalization - as they ramp their organizations for growth. The acquisition of CLIENTSFirst enables Harbor to scale the services we deliver to leading firms as they harness advanced automation and data in new ways to accelerate growth in an increasingly competitive market'. Fritsch says the combined company will give clients access to 'experts with a deep understanding of the business of law, as well as legal technology and operations'.
Web site: www.harborglobal.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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