Former Brandwatch Marketing Chief Joins Medallia

Customer and employee experience solutions firm Medallia has appointed Carrie Parker, formerly of PR group Cision, as its new Chief Marketing Officer.

Medallia's enterprise experience platform helps clients improve customer, employee, citizen and patient experience, capturing billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Its Experience Cloud platform taps proprietary AI and machine learning technology to automatically reveal predictive insights and feed customer and employee data into other business applications. Medallia is owned by investor Thoma Bravo, and therefore a sister company of UserTesting and J.D. Power.

Parker brings more than 25 years of experience from technology and SaaS companies, most recently Cision which she joined with the acquisition of Brandwatch - she was Chief Marketing Officer for both companies. Earlier she worked at Vericast and Velassis marketing Solutions, and before that spent six and a half years at American Express and three and a half at Kantar. She began her career at Yankelovich.

Medallia CEO Mark Bishof comments: 'Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and we are excited to have her join the best leadership team in experience management. We have a clear vision for the future of CX and Carrie will be instrumental in leading the charge to highlight our incredible customers, our cutting-edge innovation, and our brand leadership in the market'.

Web site: www.medallia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.