Morning Consult Hires Lead Solutions Architect

Decision intelligence specialist Morning Consult has appointed Ivan Rocabado as Lead Solutions Architect for Reputation Measurement, charged with using the firm's high-frequency data to 'redefine how businesses measure and manage their reputation and its impact on overall performance'.

Morning Consult combines proprietary survey data with AI to provide decision intelligence to firms and governments worldwide, conducting around 15,000 new interviews each day. In November it unveiled a suite of AI tools tapping into its database of feedback from around 30 million interviews conducted across more than 40 countries.

Rocabado (pictured) brings nearly thirty years of experience in data-driven corporate reputation strategy, beginning with ten years at Nielsen Chile, followed by five for the ratings giant in the US, latterly as Director of Homescan Chicago. Subsequently he spent six years at MarketTools, three at GfK and five at RepTrak, and most recently he was a Global Advisor at stakeholder intelligence platform Caliber.

Bill Pink, Morning Consult's Head of Solutions Architects, says of the appointment: 'We're excited to welcome Ivan Rocabado to the Solutions Architect team at Morning Consult. His expertise in market research and corporate reputation, combined with Morning Consult's solutions, will help clients connect reputation metrics to business performance, redefining how they measure and manage reputation during major brand moments and fast-moving news cycles'.

The firm is on the web at https://pro.morningconsult.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.