Green Flag for Relo's F1 Sponsorship Measurement

US-based sponsorship analytics specialist Relo Metrics has extended its Relo Census product to include Formula One motor racing, promising F1 brands, teams and agencies the ability to rapidly and accurately benchmark sponsorship performance, track brand exposure, and optimize investments.

Relo Census for F1 was officially launched with the season-opening Australian Grand Prix on March 15th. The company says F1 is experiencing 'explosive commercial growth' with series sponsorship revenue projected to hit $798 million this year and including teams more than $2.9 billion. A weekly global audience of more than 100 million viewers has lured brands such as LVMH which is signing a $1 billion, 10-year sponsorship deal starting this year.

Census allows clients to compare and optimize sponsorship performance across sports, and provides its census-level data for seven existing US sports - F1 is its first global data asset for both brand exposures and viewing audience around the world. The system gives rapid AI-driven insights and analytics, allowing brands to react quickly and optimize their strategies and investments throughout the season.

Relo's partnership with NVIDIA and extensive use of automated, AI-driven systems mean fast-moving brand placements can be accurately gauged on cars travelling at speeds up to and beyond 200mph - previous products relied on manual annotation or delayed post-race analysis.

'With its global reach and increasing brand investment, F1 sponsorship measurement needs are exploding along with its popularity' says CEO Jay Prasad. 'We're delivering innovation in the form of advanced computer vision models built specifically for the dynamics of race day. Expanding Relo Census into F1 is about more than just tracking sponsorship exposure: it's about bringing motorsports into a larger ecosystem of sponsorship valuation'.

The firm says this launch is the 'first step' in a broader transformation of motorsport sponsorship measurement, with plans for Formula E, WEC, MotoGP and other emerging racing leagues.

Web site: www.relometrics.com .


A green flag in Formula One indicates that the start procedure is to begin

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.