Ad Monitoring and Compliance Buy for Similarweb

Israel-based market intelligence firm Similarweb has acquired The Search Monitor, which combines ad monitoring software with trademark enforcement and affiliate compliance solutions for paid search optimization and industry benchmarking.

Similarweb helps clients understand online behavior, including that of visitors to sites similar to their own. Last year it acquired Chilean ad intelligence specialist Admetricks and Swiss app intelligence provider 42matters. Its latest buy addresses what it says is a growing need for brands and their partners to protect brand integrity, ensure compliance with advertising agreements, and enhance governance of business and trademark policies. It will boost its solutions for maximising ROI from digital marketing.

The Search Monitor was founded in 2007 by search marketing execs Lori Weiman and Shaun Martinec, and helps brands and agencies to monitor ad visibility, enforce brand compliance, and gain in-depth competitive insights. Services include strategic keyword tracking, and brand protection measures including automated alerts and keyword scanning.

Similarweb CEO and founder Or Offer (pictured) says the acquired firm's technology and domain expertise complement his firm's platform perfectly, 'helping us deliver even greater value to marketers who rely on accurate, real-time insights to drive results'. Chied Business Officer Maoz Lakovski adds: 'Combining The Search Monitor's capabilities with Similarweb's rich digital intelligence enables us to deliver a more complete, market-ready solution for performance marketers. As digital ad environments become more complex, this move allows us to help customers achieve greater control, transparency, and ROI across their paid media investments'.

Lori Weiman, CEO and co-founder of The Search Monitor comments: 'Our combined strengths will offer clients an unmatched solution to optimize and secure their digital marketing strategies'.

Web site: www.similarweb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.