Revuze Launches 'ActionHub'

In New York, Voice of the Consumer specialist Revuze has launched an intelligence suite called ActionHub, bringing together reviews, social media, survey data and customer interactions, and tapping AI to derive actionable recommendations from them.

The platform promises client companies improved decision-making across the entire brand and product life cycle, applying deep analyses across brands, products and categories, along with advanced data cleansing which Revuze says 'ensures only the most accurate, clean, and actionable information flows to teams.'

CEO Guy Yair comments: 'Brand loyalty is eroding, customers are demanding more, and the explosion of channels, both in direct sales and feedback, has fragmented the customer experience. Competition is ever-increasing with brand vs. brand and copycat products. We're transforming CPG innovation by leveraging custom LLMs and comprehensive VoC data to deliver new business approaches solving daily needs - not just high-level recommendations but real-world materials.'

Web site: www.revuze.it .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.