EMEA Expansion and UK MD Hire for Ad Tech Firm Chalice

US-based ad tech company Chalice AI has expended into the EMEA market, and appointed former MiQ UK Managing Director Freddie Turner to lead the move.

Chalice aims to distinguish itself from 'traditional' ad tech with technology designed to be '100% transparent, auditable and compliant', keeping advertisers' data secure. The firm has developed partnerships allowing advertisers to use its technology across platforms, and combines buyer data and metadata to help them apply custom media criteria and optimisation tools across partner inventory. Eighteen months ago it teamed up with Australian omnichannel attention measurement company Amplified Intelligence to combine attention data and smart bidding technology. For the European expansion , it has partnered with Dentsu EMEA, with 'several' more announcements pending.

Turner (pictured) has been leading MiQ's UK business for four years, overseeing new products across CTV and digital advertising - having joined from Agenda 21 two years earlier. She brings experience from both agency and ad tech environments, in programmatic media, strategic growth and industry innovation. In her new role she will oversee Chalice AI's EMEA operations.

Dentsu President Global Partnerships and Solutions Clive Record says the firms' partnership in the US 'has already seen us deliver incredible results for our clients, showcasing how we're working with new technologies to drive growth in the Algorithmic Era.'

Adam Heimlich, CEO of Chalice AI USA comments: 'Expanding into EMEA markets is a strategic step for Chalice AI, and there's no one better than Freddie to lead this charge. Her track record in driving business growth, fostering innovation, and delivering value to advertisers makes her the ideal leader for our EMEA operations. We are thrilled to have her onboard as we bring Chalice AI's philosophy and solutions to a new market.'

Web site: www.chalice.ai .