New MTM Partner Takes Unifying Quant Role

In London, insight and strategy company MTM has recently appointed Rose Tomlins as Managing Partner and a member of its Board, overseeing a newly-unified Quantitative Department. The firm has particular experience in the media, entertainment, tech and telco sectors.

Tomlins (pictured) brings experience spanning the client and agency side, and including some of the company's core verticals as well as growth areas like finance and travel. She worked most recently in Brand and Insight Director roles at Virgin Money and Bally's, and earlier at research firms GfK, for eight years, and Firefish. In her new role she will integrate MTM's B2B and B2C practices within one team; promote seamless integration between the firm's quant outputs and its qual and strategy specialisms; and to double down on innovation in research and design.

MD Caroline Wren comments: 'Our industry is changing faster than ever before, and clients are seeking innovative and agile techniques, and new ways of working together. Yet, the traditional skills of storytelling with data and offering evidence-based advice on knotty problems are more important than ever. A seasoned strategic insights leader, Rose brings deep experience at wrangling different types of data into narratives to influence stakeholders. This, combined with her experience helping brands navigate significant change, as well as her passion for innovation, will be invaluable as we continue to grow.'

Web site: www.wearemtm.com .